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4th Dimension Innovative Marketing’s Reading List

Many of the world’s most successful entrepreneurs are avid readers. One individual we admire at 4th Dimension Innovative Marketing is Elon Musk. Since he was a child, he read a variety of books, from science fiction to historical novels. Musk stated he learned about building rockets by reading books. Here are some of the titles that have inspired him:

  • The Hitchhiker’s Guide to the Galaxy,” by Douglas Adams: A computer discovers the answer to a meaningful life is the number 42. Reading this book taught Musk that, “If you can properly phrase the question, the answer is the easy part.”
  • Benjamin Franklin: An American Life,” by Walter Isaacson: Musk has a high regard for one of our nation’s founding fathers. He stated, “He was an entrepreneur. He started from nothing. He was just a runaway kid.”
  • Structures: Or Why Things Don’t Fall Down,” by J.E. Gordon: The material scientist from Great Britain provides a solid introduction to structural design. Our team at 4th Dimension Innovative Marketing enjoyed this straightforward and informative text.
  • Howard Hughes: His Life and Madness,” by Donald L. Barlett & James B. Steele: The life of this offbeat tycoon gave Musk pause. “Definitely want to make sure I don’t grow my fingernails too long and start peeing in jars,” he said.

At 4th Dimension Innovative Marketing, we have enjoyed reading these books. We hope you will add these titles to your library so you will become inspired to reach new heights of success.

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